Quick tips to help identify members’ value proposition

Remember Brexit? That vote highlighted the truism that perception is reality, and Britons perceived their continued inclusion in the EU as not having any really value for them. The Brexit vote shows clearly that we can’t take for granted anyone’s views of what constitutes value. For industry associations and membership bodies, the management’s perception of […]

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 Five sure-fire ways to engage more effectively with your members

All associations communicate with their members, but unfortunately that communication can often be ineffective. Why is that? And ineffective communication is one of the big reasons that members feel disenfranchised from their association. That’s because good communication is such an important part of any relationship, be it with your partner at home, or between members […]

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