How to tell your organisation’s story more powerfully

I am going to plagiarise. Actually, I’m not. I’m going to share with you someone else’s interesting thoughts about how to develop an elevator pitch, but I won’t pass those thoughts off as my own. But I wish I’d had ‘em! What I am sharing was originally designed to help industry organisations and peak bodies, […]

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 Quick tips to help identify members’ value proposition

Remember Brexit? That vote highlighted the truism that perception is reality, and Britons perceived their continued inclusion in the EU as not having any really value for them. The Brexit vote shows clearly that we can’t take for granted anyone’s views of what constitutes value. For industry associations and membership bodies, the management’s perception of […]

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