What does – and doesn’t – make news?

  Just because you announce something in a news release doesn’t actually make it news.   Unfortunately, many organisations don’t get that and they are disappointed and frustrated when the release they have crafted does not generate   publicity. Most often they blame the media when in fact the organisation itself hasn’t understood what actually makes […]

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 Five sure-fire ways to engage more effectively with your members

All associations communicate with their members, but unfortunately that communication can often be ineffective. Why is that? And ineffective communication is one of the big reasons that members feel disenfranchised from their association. That’s because good communication is such an important part of any relationship, be it with your partner at home, or between members […]

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