We are nice people (and we shout the coffee!)
PR is a people business. Expertise and experience matter – they help us deliver smart solutions – but real success comes from honesty, trust, and relationships. That’s why so many of our clients have worked with us for years.
Daniel Paul
Daniel Paul
Daniel Paul FPRINZ
Daniel Paul is a Fellow of the Public Relations Institute of New Zealand (PRINZ) and Managing Director of The PR Company. He specialises in advocacy relations, the art and strategy of helping NGOs and not-for-profits turn their causes into influence. Daniel supports organisations to build credibility with government, raise visibility in the media, and form lasting relationships with those who shape public policy and opinion.
James Paul
James Paul
James Paul APR
James Paul is an Account Director and shareholder at The PR Company with nearly a decade of PR, communications and advocacy experience. With a strong news background and a keen interest in what’s happening at the Beehive, James is valued by the company’s clients for his clear thinking and pragmatic approach, and his ability to spot opportunities to engage effectively with both media and stakeholders.
Our values guide us every day…
We are problem solvers:
We actively look for and find solutions that clients value.
We build trust with our clients:
We value and respect your business.
We prioritise the client experience:
We go the extra mile to ensure you feel valued.
We learn from feedback:
A little humility goes a long way.
Proven results, trusted by leading organisations
Over the past three decades, we’ve worked with some of New Zealand’s best-known brands, not-for-profits, and membership organisations.
We’ve:
Launched government programmes to the public.
Managed national publicity campaigns for big-name causes.
Defused major crises for major brands.
Helped SMEs and associations achieve their goals.
Influenced policy decisions and even settled industrial disputes.
And we’ve done it using methods that make results repeatable – from our Storytelling Framework to our Stakeholder Engagement Plan.
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![NZ Red Cross logo]()
“Red Cross won an international award for our public relations strategy following the Christchurch earthquake. This award is testament to the quality of the team at The PR Company.”
Ross Cameron
National Public Relations and Marketing Manager
NZ Red Cross -
![Wellington Free Ambulance logo]()
“The PR Company has been extremely valuable. They’ve helped us deal proactively with media and have done an excellent job promoting the service to our external stakeholders.”
David Baker
Executive Manager
Wellington Free Ambulance -
![College of Public Health Medicine logo]()
“Daniel has formed excellent relationships with our President and Council. He has provided quality advice on media use and how to engage with politicians as a non-partisan organisation.”
Jane Dancer
General Manager
College of Public Health Medicine
