We are nice people (and we shout the coffee!)
The PR Company is your values-led advocacy and strategic communications partner, with a 30-year track record.
We have 30 years’ experience helping purpose-led organisations find their advocacy and strategic communications voice and build influence.
Our company principles support our approach to client relationships:
Partnerships over transactions.
Skin in the game to build trust and relationships
Respect clients’ budgets, time and resources.
Find new ways to make a difference.
Use sound judgement.
Give clear advice.
Daniel Paul
Daniel Paul
Daniel Paul FPRINZ
Daniel Paul is a Fellow of the Public Relations Institute of New Zealand (PRINZ) and Chief Executive of The PR Company. He specialises in advocacy relations, helping public good clients turn their causes into influence. Daniel has worked at senior levels within Government, and he led an industry association for seven years. He has experienced advocacy from both sides of the fence. He helps clients to build credibility with government, raise visibility in the media, and form lasting relationships with those who shape public policy and opinion.
James Paul
James Paul
James Paul APR
James Paul is the General Manager and co-owner of The PR Company. He has Accreditation in Public Relations by the Public Relations Institute of NZ (PRINZ), and has over a decade of PR, communications and advocacy experience. A former Stuff journalist, James has a strong news background and maintains a keen interest in what’s happening at the Beehive. James is valued by the company’s clients for his clear thinking and pragmatic approach, and his ability to spot opportunities to engage effectively with both media and stakeholders.
Our values guide us every day…
We are problem solvers:
We actively look for and find solutions that clients value.
We build trust with our clients:
We value and respect your business.
We prioritise the client experience:
We go the extra mile to ensure you feel valued.
We learn from feedback:
A little humility goes a long way.
Proven results, trusted by leading organisations
Over the past three decades, we’ve worked with some of New Zealand’s best-known brands, not-for-profits, and membership organisations.
We’ve:
Launched government programmes to the public.
Managed national publicity campaigns for big-name causes.
Defused major crises for major brands.
Helped SMEs and associations achieve their goals.
Influenced policy decisions and even settled industrial disputes.
And we’ve done it using methods that make results repeatable – from our Storytelling Framework to our Stakeholder Engagement Plan.
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![NZ Red Cross logo]()
“Red Cross won an international award for our public relations strategy following the Christchurch earthquake. This award is testament to the quality of the team at The PR Company.”
Ross Cameron
National Public Relations and Marketing Manager
NZ Red Cross -
![Wellington Free Ambulance logo]()
“The PR Company has been extremely valuable. They’ve helped us deal proactively with media and have done an excellent job promoting the service to our external stakeholders.”
David Baker
Executive Manager
Wellington Free Ambulance -
![College of Public Health Medicine logo]()
“Daniel has formed excellent relationships with our President and Council. He has provided quality advice on media use and how to engage with politicians as a non-partisan organisation.”
Jane Dancer
General Manager
College of Public Health Medicine
