Our range of services
We have a proven track record of working with, and getting results for, some of New Zealand’s biggest and best-known organisations and brands.
- Launched government programmes to taxpayers, spearheaded industries to financial markets and introduced new brands to consumers.
- Influenced public policy and political decisions and helped settle industrial disputes, both high profile and under the radar.
- Managed national publicity campaigns for big-name causes, defused major crises for big-name brands and helped SMEs and industry associations – both big and small – achieve their communications objectives.
- Assisted individuals with personal reputation management problems.
Influencing the political and policy process is something we have done for over 30 years. We support you to engage effectively and build relationships with officials, politicians and other central and local government influencers, advise you on how to position your issue and argue a strong case that will resonate with policymakers, and prepare the briefing papers, submissions and policy reports that are often required.
Strategic communications planning
This is a collaborative process that involves your team and ours in a formal PR Discovery Workshop. You know your business and market best and will bring that information to the table. We use our experience and expertise to fashion a high-level plan tailored to your specific requirements. This open dialogue process engages your team from the outset, makes use of their knowledge and encourages their buy-in to a strategy they have helped to devise.
Generating awareness through media publicity
The media is a powerful influencer with an extensive reach. And it is an effective platform from which you can generate valuable awareness and profile. Our background working in the media means we have the contacts and expertise to get you the coverage you want.
One of our core functions is to help organisations engage effectively and build relationships with key stakeholders, including central and local government, other sector organisations and key influencers, relevant business and community leaders and media – most of our clients consider this a priority workstream. As such we have developed proven systems and management functions to facilitate and manage stakeholder engagement, and we are happy to discuss these with you.
Subtly different to stakeholder engagement, this is a workstream that takes organisations into the very communities they want to serve. We want to create communications and engagement activities that accurately reflect the community and respond directly to their specific issues/needs in a way they’ll be comfortable with and respond to.
Awareness audits and market research
Much of our business is about generating behaviour change – creating, changing or reinforcing desired perceptions and behaviours among our clients’ target audiences. To benchmark outcomes and demonstrate results, we provide a range of tailored audit and research tools designed to provide accurate client feedback and inform future communications planning.
Whether it be a company’s staff or an industry association’s membership, we can advise on how best to enhance communication and engagement levels with your all-important internal audiences. We can draft internal communications plans to meet specific targets and KPIs, and support you to implement them and measure feedback.
Specialist training workshops
We offer a range of specialist training workshops, developed and refined over many years, to help client organisations develop their own in-house skill-sets. Training packages include media training, stakeholder engagement workshops, effective advocacy planning modules, presentation training and crisis management planning.
Research shows that 90 per cent of crises develop because an issue wasn’t managed appropriately. But when a crisis does occur, we are here to help, having had experience managing crises for a variety of high-profile clients. We know the ‘rules’ around crisis communication and we can provide experienced, practical advice and guidance to help the all-important reputation recovery process.
Our publishing and content creation arm
Our in-house publishing and digital arm supports a stable of client publications, ranging from quarterly 50-page magazines to monthly e-newsletters and ongoing digital programmes. We also handle website creation through our sister company.