Love him (and plenty do, according to the breakfast radio show ratings) or loathe him (and he certainly is polarising), you have to give Mike Hosking the award for being the National Party’s best spin doctor.
My company has a request. Please give us $1 million dollars to run a promotional and awareness campaign for you. And, secondly, please don’t complain when it doesn’t produce any tangible results. It wasn’t meant to, anyway. Yeah right! But that’s exactly the position our Minister of Education, Jan Tinetti, found herself in recently when...
Thank you for smoking If you’ve ever seen that movie, Thank You For Smoking, you’ll have received a light-hearted insight into what lobbyists in the US get up to on behalf of clients. While that movie was a bit of a spoof, it’s also not entirely removed from the truth. Professional lobbyists are big business...
If any of you reading this have been a public servant of any seniority, you’ll know the internal politics and avoidance-of-decision-making that can sometimes go on in a government department. You’ll also be familiar with the need to ensure no one upsets the horses, least of all the horse ridden by your Minister or those...
The PR Company often works with industry associations and NGOs, primarily supporting them to engage with MPs, officials and other policy makers. This becomes even more important in an election year when many clients want their voices heard around Wellington. To support our clients effectively, we must be able to work with all MP/Parties without...
That’s the question many of our clients are asking now that Jacinda Ardern has announced her resignation as Prime Minister – what does this mean for our business, how will our industry/sector be impacted by what, very possibly, will herald a change of government later this year. Ardern’s popularity as preferred PM was probably all...
Don’t know about you, but we’ve had a great one. We lost one staff member to Australia and gained another – welcome aboard, Hanna. And we extended our network of essential sub-contractors who help us keep the plates spinning. We also celebrated James’ graduation from the Public Relations Institute of NZ’s prestigious Accredited in Public...
Industry associations and other voluntary membership bodies rely heavily on two things to sustain membership: • An emotional value proposition and connection – members ‘feel proud’ of their organisation and ‘feel’ it does good things for them. • A tangible connection – members can access specific and tangible benefits in terms of member-only products and...
It’s a topsy-turvy looking world at the moment, especially for the United States’ media as it comes to grips with ‘fake news’. But rather than give up on the traditional methods of writing an accurate story, American journalists are adapting the traditional “Five W’s” (who, what, when, where and why). It might be that these...
I am going to plagiarise. Actually, I’m not. I’m going to share with you someone else’s interesting thoughts about how to develop an elevator pitch, but I won’t pass those thoughts off as my own. But I wish I’d had ‘em! What I am sharing was originally designed to help industry organisations and peak bodies...
Just because you announce something in a news release doesn’t actually make it news. Unfortunately, many organisations don’t get that and they are disappointed and frustrated when the release they have crafted does not generate publicity. Most often they blame the media when in fact the organisation itself hasn’t understood what actually makes...
Remember Brexit? That vote highlighted the truism that perception is reality, and Britons perceived their continued inclusion in the EU as not having any really value for them. The Brexit vote shows clearly that we can’t take for granted anyone’s views of what constitutes value. For industry associations and membership bodies, the management’s perception of...
All associations communicate with their members, but unfortunately that communication can often be ineffective. Why is that? And ineffective communication is one of the big reasons that members feel disenfranchised from their association. That’s because good communication is such an important part of any relationship, be it with your partner at home, or between members...
A month or so ago, I wrote about the Ministry of Education spending $1 million on a promotional campaign that didn’t have any quanitifiable objectives.
If you lead an industry association, as many of our clients do, you well may be. And if you are deemed a lobbyist you may well have to adhere to the voluntary code of conduct for third party lobbyists which the Ministry of Justice is considering.
It was getting to the point where I didn’t care who won – just as long as it was over and we could – finally – get to think about something other than the election and the tale of the Two Chrises.
While we wait for the new Government to be formed and for Ministerial warrants to be appointed, officials are in the same boat.