Daniel has nearly 30 years experience in strategic communications and PR roles. He has worked in senior positions in both the public and private sectors. His experience includes projects with some of New Zealand’s higher profile companies, including Dominion Breweries, the Sealord Group, AXA, Contact Energy and Powerco. He also co-ordinated and led the government’s communications response to the 2001 hydro crisis, achieving the then Minister’s goal of 10% energy savings within six weeks. This entailed a comprehensive programme of stakeholder relations, structured media management and publicity, print and electronic advertising and direct mail. He also managed all the publicity and marketing for the launch of one of the first inter Island fast ferry services.
Before working with government he co-owned one of the few public relations consultancies to have offices in Auckland, Wellington and Christchurch. On leaving the public sector, he established another consultancy which morphed into The PR Company
Daniel has a particular interest in strategic communications planning, media management and marketing communications. He has chaired the central region committee of the Public Relations Institute for several years and sat on the Institute’s National Council and is regularly asked to speak at industry events, to address new entrants to the industry and to mentor junior practitioners.