The Advocacy Advantage:
A more scientific approach.

The Advocacy Advantage Workshop simplifies strategy into six clear, repeatable steps that apply to any communications and advocacy activity.

The workshop uses our simple 6Ps formula:

1. Purpose – Define the outcome. What do you need to achieve, and why does it matter?

2. Performance – How do we track progress?

3. Positioning – Shape the narrative and key points that make your story resonate.

4. People – Who do you need to reach? Who are most affected?

5. Proposition – The compelling, single-minded takeaway you want to leave with those people.

6. Prioritiesojects – What counts most? Which actions and channels are urgent, high-impact, and worth investing in?

The Advocacy Alignment Workshop helps you focus on what matters, brings teams together around a shared approach, and delivers communications and advocacy strategies that achieve real, measurable results.

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Advocacy isn’t about making noise. It’s about making change. We’ve distilled our 30 years’ experience into The Advocacy Principles Framework - 10 principles of Effective Advocacy that are tried, tested, and proven through years of real-world campaigns.

Following our Principles helps you: 

• Focus your messages and strategy.

• Build credibility with the key influencers and the media.

• Avoid wasted effort and common pitfalls.

• Demonstrate value to your most important stakeholders, and those you need on side.

With our principles as your guide, every step you take is purposeful, strategic, and more likely to succeed. 

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The Advocacy Action Plan is a clear, practical planning tool that maps all the media, advocacy, policy and engagement touchpoints you can leverage across the year.

The Advocacy Action Plan:

• Identifies each touchpoint/event/opportunity.

• Gives you dates and timing.

• Notes who to engage.

• Sets goals for that moment.

• Lists the action you’ll take.

• Agrees the angle or message you’ll use.

• Captures the outcome you achieved.

This is your working ‘calendar’ of deliverables across the year, keeping you focused and on track to succeed.

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Our five-step Advocacy Engagement System gives you a clear, practical process for building a ‘coalition of the willing’ to support your advocacy and communications goals.

The System is designed to move supporters from conversations to real commitment. It:

1. Identifies the people and organisation you need onside.

2. Highlights how they will benefit from working with you.

2. Creates a ‘co-working space’ that enables them to connect, commit, and contribute.

4. Tells a shared story that people can believe in, support, and spread.

5. Makes action easy with simple, practical steps people can take, individually and together, to keep the momentum going and advance your cause.

The Advocacy Engagement System helps you shift your advocacy and communications dial.

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In communication, facts tell, but stories sell! The Advocacy Messaging Model is a structured approach to shaping, sharing, and sustaining the stories that matter most.

Use The Advocacy Messaging Model to:

• Deliver clarity – create clear, relatable messaging that cuts through complexity.

• Unify your team – keep everyone on message.

• Inspire action – a compelling story motivates people to get involved or take action.

• Create advantage – your story will help you stand out in a crowded market.

The Advocacy Messaging Model clarifies your narrative and helps you turn information into influence.

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The Advocacy Trust Matrix measures the trust, acceptance and support your organisation enjoys among the communities and groups most important to you. Our proven framework helps you understand where you stand today, build the trust you need for tomorrow, and protect it for the long term.

Our methodology:

• Maps your status – clarifies levels of trust, networks of influence, and points of resistance.

• Creates a gap analysis – highlights areas where trust is fragile, relationships can be improved, or opportunities exist to show leadership and align with shared values.

• Sets your goal – identifies organisational positioning targets.

• Creates the plan – prioritises actions and messaging that build understanding and support.

• Focuses on protection – installs systems to monitor changing expectations, identify new risks, and safeguard against reputational shocks.

Our structured approach removes the guesswork and gives you the tools to build trust and credibility with the people who matter most.

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