- LIVE 60-MINUTE WEBINARYou're doing important work. Decision-makers aren't listening.
That means your advocacy needs a plan. In 60 minutes, using the Advocacy Alignment Workshop's 6Ps, you'll leave with one — built for community, volunteer and social services organisations who are done being ignored.
Next session
Thurs 24 Sept, 12:00pm NZT
Format:
Live online + recording
You’re doing important work but decision-makers often aren’t listening. That means your advocacy needs a plan.
In this live 60-minute webinar, you’ll work through the Advocacy Alignment Workshop, our proven 6-step framework for turning “we care about this” into a plan someone in power has to respond to.
You’ll leave with your own working 6Ps Advocacy Plan, covering purpose, performance, positioning, people, proposition and priorities, plus a plain-English explainer guide and next-steps checklist to put it into action.
Built for community, volunteer and social services organisations who are ready to be heard properly.
Hosted by:
The PR Company
THE PROBLEM
Good causes go unheard for the same three reasons
01
No plan. Submissions and meetings happen ad hoc, whenever there's a deadline — not as part of a build-up to anything.
02
Wrong audience. Energy goes into the public, when the people who actually decide are a much smaller, specific list.
03
No budget for help. A comms retainer or full-day workshop is out of reach, so nothing structured happens at all.
WHAT YOU’LL BUILDThe Advocacy Alignment Workshop
Six questions, worked through in order, that bring your leadership team together around a shared purpose and turn "we care about this" into a plan someone in power has to respond to.
Purpose
Define the outcome. What do you need to achieve, and why does it matter?
P1
P2
Performance
How do we track progress?
Positioning
Shape the narrative and key points that make your story resonate.
P3
P4
People
How do we track progress?
Proposition
The compelling, single-minded takeaway you want to leave with those people.
P5
Priorities
What counts most? Which workstreams, actions and channels are urgent, high-impact, and worth investing in?
P6
THE HOURWhat actually happens, minute by minute
TIME5–10
10–15
15–45
45–48
48–51
51–60
How NZ advocacy worksThe Advocacy Alignment WorkshopWalk through each PWhat good looks likeUsing your planQ&ABLOCKHow government makes decisions: select committees, Budget season, the real decision calendar.The big picture, the 6Ps, and why we build the plan with you, not for you.Five minutes per P, with chat prompts and reflection questions throughout.Twelve months on, what changed for the running example.The completed template, and how to run it with your own team.Open floor, bring your specific situation.CONTENTWHAT’S INCLUDED
You leave with more than just notes
✓ Live session + recording
Join live or watch back whenever suits.
✓ Plain-English explainer guide
One page per P, with prompts and real examples.
✓ 6Ps Advocacy Alignment template
The PR Company's own working document, yours to keep
✓ Next-steps checklist
What to do in week one, month one, and beyond.
AFTER THE WEBINAR
If you want help finishing the plan
The webinar gets you started. If you want your own tailored Advocacy Alignment Workshop, we can do it one of two ways — no pressure if you'd rather just keep the template.
TODAY
Advocacy Alignment Workshop (webinar)
$160 + GST
OPTION A
1:1 Teams call to refine your draft 6Ps Plan together
$650 + GST
OPTION B
Full Advocacy Alignment Workshop with your leadership team
$3,750 + GST
Your cause deserves to be heard properly.
Sixty minutes, one framework, one plan. Save your seat above.